Child Shield, USA Affiliate Podcast

A G E N D A:

This past Friday, DATELINE ran a story called "In broad daylight" about
the abductions and murders of Chelsea King and Amber Dubois of
California - by a known child molester, John Gardner.

I will use this as a backdrop for a discussion of the main reason for
Child Shield, USA.

John, like Phillip Garido (who abducted Jaycee Dugard for 19 years), had
been imprisoned for abduction.  Phillip was let out after 11 years of a
50-year sentence.  John was given a lighter stay of 6 years when they
could have issued 10.  If they had, he would still have been locked up.
Poor public policies cost these two young women their lives.

However, if both would have heeded Rule #4 of our Safety 7 Rules, both
would likely still be with us.

CS-USA is a unique and patent-pending missing child location system.
However, parents need to clearly understand that our mission is to PREVENT
the unthinkable.  Selling prevention is a challenge if parents cannot
appreciate the threat.

There is no guarantee that I won't be involved in an auto accident, but,
if I am open to news, tips, precautions, and case studies about safe
driving, the likelihood of avoiding an accident increases dramatically.

Let's discuss openly, our thoughts on how to "deliver" the prevention
message to our prospects!

A G E N D A for the 7-13-10 PodCast: John will explain the different approaches when doing group presentations as compared to 1 on 1 dialogues. National Night Out is approaching - August 3rd  (except in TX and some parts of FL and AZ, and possibly some other cites)  Hope you have had a chance to connect with your local police and Targets Stores to collaborate in their events. If you choose not to pursue NNO this year, please visit any public events that are staged to make contacts - and to learn how you might participate next year.  This is a big deal.  Hope it opens doors for you!

A G E N D A : A.   We are going to discuss the most common questions and objections you may get from prospect families.        Please prepare a list of the questions and objections you get, so we can all learn together B.   What should we say when someone asks if CS-USA is a non-profit organization? C.   What  should we say when we introduce ourselves to law enforcement officials?  They sometimes say they cannot     endorse for-profit companies . . . how can we counter that? D.   Will corporations consider CS-USA as a fringe benefit? E.   Update on National Night Out F.   Open discussion . . . SPEAK OUT!!! NOTE:   I have had great discussions with new Affiliates lately.   They have great ideas about connecting with various groups in the community. Please share your ideas! Parting thought . . . If you go forth, with a fifth, on the 4th, you may not go forth on the 5th  !!!

**Due to Technical Problems, Tonight's Call was not recorded***

As we have mentioned recently, Child Shield, USA had organized a series of public presentations utilizing our new materials including the new video.  Our intent is to explore effective strategies to connect with parents and grandparents.  BOTTOM LINE.....It worked!!!!  We held one exhibit at a Mall here in Tucson on May 1st, and, we staged 2 dinner presentations May 5th and May 6th.  Next week, John will exhibit at a safety event on one of our Arizona Military bases.  The same base will have us back in late July.  Please listen to this conference call to hear what we learned and the sales results.

Tonight's main topic is gettting the most out of face to face meetings.  The less direct you are when talking to people, the less chance you have of making the sale.

Tonight, John discussed how to present an offer that your prospects simply can not refuse! 

In this epidsode, John talks about how to properly handle objections, doubts or concerns that you may encounter while giving a presentation.  Handling these objections upfront will help ease the concerns of your prospects.

John also recommends utilizing the assistance of SCORE - The Service Corp of Retired Executives.  Visit www.SCORE.org.

Nick recommends the following websited to market your business:

www.iNetGiant.com

www.adlandpro.com

www.webclassifieds.us

www.freewebdirectory.com

 

 

John discusses the importance of asking questions during your Child Shield Presentation.  This will increase trust with your prospect and increase sales.  The questions will help you find out how they are feeling about the presentation and what aspects are most important to the prospect.  This allows you to taylor your presentation - on the spot!

 

 

John talks about the art of Negotiating and how this applies to increasing sales.  You must apply key principles of negotiating in order to be most effective.  Some of these key principles include:

1) Seek Information (Ask questions to parents)

2) Be Prepared - Rehearse your presentation and be prepared for questions

3) Reinforce Continually

4) Don't argue with your prospects

**For more discussion on this topic, listen to the call**

John discusses how to overcome and handle objections to the price of the Child Shield Program while giving presentations. Perception is reality for the customer. You need to give them all the information they need on the features and benefits of the program.