Child Shield, USA Affiliate Podcast

A G E N D A:


November is "National Child Safety and Protection Month".

Plus, Thanksgiving will be here 2 weeks from Thursday and Christmas will
arrive a month later.

John will tie these items together in his discussion of "Marketing CS
during the Holidays"!



Please be prepared to ask questions or offer insights about your
experiences.

Remember, CS can be a great gift!

All the BEST to All!

A G E N D A:

John recently spoke about a "Marketing Plan".

In this session, he will discuss "Marketing Strategy".




Please join us!  And, feel free to share your experiences . . . or pose
your questions!


Tuesday is also All Souls Day!  Hispanic people celebrate it as Dia del
las Muertos (Day of the Dead) paying great respect to those who went
before us!

1. Update on Pepsi Refresh Project  (discussion of voting and additional
topic.

2. Update on National Night Out process  - could be the best thing you can
do for your
   Child Shield, USA business.

3. Porn website busted

4. Update on National Child Watch Team

5. Survey of Affiliates (hi-speed access, webcams, video conference
capability).

May is National Missing Child Month, so now is the time to get your Press Releases out to your local paper.  There are time tested and proven tips to improve the chances of your press release being printed. 

Tonight's discussion focusses on using technologies, such as Facebook, Twitter, etc to help market your business.  Also, Bob Horn answers many of the questions that have been posted on the forum. He also talks about a great resource for presenting internet safety.

 

Check out the website:  http://www.netsmartz.org for some great information!

Tonight's topic is how to use sales letters to increase your business.  A good sales letter can replace the need for advertising. 

The process is:

1) Decide who you are talking to.  Narrow it down to a specific person, and write it as if you were talking directly to that person.

2) Decide what your outcome is. You may be looking for an appointment and not the sale.

3) What is the problem you will be solving for reader.

4) Test and measure the effectiveness of the letter.

John talks about the rules about marketing for your business.  Define your market and gear your marketing to WHY people will buy your product are just some of the items discussed tonight.

John talks about the ins and outs of marketing to schools, day care centers and churches.

John talks about the ups and downs of Direct Marketing including launching an email campaign.

Johns talks about marketing and defines it as the process by which you create and keep customers. Its a win-win process between your business and the customers needs.  You want to meet the desires of your most important asset - your customers.