Tuesday, we are going to " go back to the basics" to be sure we are using
EMPATHY to connect with families.
Parents want to feel they are doing a good job to keep their kids safe.
They suspect that anything, including the unthinkable, can happen. BUT,
this is not "top of mind" for them. They have lots to deal with in
rearing kids. They will focus on the big chunks first.
Keep that in mind when you engage them in conversation. Give them an
opportunity to switch gears to get on the same page as you in discussing
safety. Create a dialogue so you know they are involved in the
conversation. Let them know you are an expert in missing child safety.
Let them know that the way to maximize safety is through pro-active
education and open discussion at home.
This will also be a great time to answer your questions. Please send your
questions and suggestions to John so we can cover them. Your anonymity
will be protected if you choose.
Bottom line - parents want what CS-USA has, they often don't realize how
to capture it!
Looking forward to the discussion
