A G E N D A:
John will discuss the ins & outs of Press Releases. This is such a simple
concept but you need to follow the Tips and Tricks.
NOTE: The media get volumes of requests for Press Releases. And, they
do what they can to publish them. But, the media is in biz to make a
profit. They will spend more effort on a project that produces revenue
than a press release. They usually publish them in the order received,
but there are exceptions. If your press release sounds like a commercial,
it may not come to the top of the list. If your release shows sensitivity
for a human interest story (i.e. how your service or event benefits
persons or an organization) it will likely get priority.
Long releases will often get chopped. Keep It Simple, Stu___ !
Are they worth doing? You betcha!
Can you do them frequently? Not in the same publication or station!
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Also, November is National Child Safety and Protection Month. John will
discuss how you can work that into your presentations . . . or how you can
use it to arrange presentations.
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The holidays are coming - Child Shield, USA is a perfect gift from a
grandparent, friend, boss, or group!
