Wed, 9 December 2009
Tonight's topic is how to use sales letters to increase your business. A good sales letter can replace the need for advertising. The process is: 1) Decide who you are talking to. Narrow it down to a specific person, and write it as if you were talking directly to that person. 2) Decide what your outcome is. You may be looking for an appointment and not the sale. 3) What is the problem you will be solving for reader. 4) Test and measure the effectiveness of the letter. |
