Child Shield, USA Affiliate Podcast

**The last conference call of 2009**  This is a great time to look at your goals for the upcomming year and reflect back on the past year and determine if you met your goals.

 

Bob Horn introduces the new Child Shield Affiliate Forum.  This can be accessed from the business affiliate site:  http://www.childsafetybiz.com and clicking on the link for "forum" - or directly at http://forums.mychildsafetybiz.com.

John talks about redefining your sales and how to ask the customer the correct questions so they will need and want to purchase the Child Shield Service. The second topic today covers how to best utilize phone calls in your busines.

Tonight's topic is how to use sales letters to increase your business.  A good sales letter can replace the need for advertising. 

The process is:

1) Decide who you are talking to.  Narrow it down to a specific person, and write it as if you were talking directly to that person.

2) Decide what your outcome is. You may be looking for an appointment and not the sale.

3) What is the problem you will be solving for reader.

4) Test and measure the effectiveness of the letter.

Tonight's main topic is gettting the most out of face to face meetings.  The less direct you are when talking to people, the less chance you have of making the sale.