Wed, 25 March 2009
John discusses the recent addition of the Oprah video of when the founder of Child Shield was on the show. He also discusses how to use this video to add credibitlity to the program. There is also a discussion of how to approach businesses and present the program as a employee benefit. Direct download: Child_Shield_2009-03-24.mp3 Category:Marketing & Advertising -- posted at: 12:54 AM |
Wed, 18 March 2009
John announced that the original video clip from the Oprah Show when the founder of Child Shield was on the show. He also talks about the importance of self talk to your business. |
Wed, 11 March 2009
John talks about adding a twist to your presentations. You must bring up the 1) PROBLEM of missing children and 2) How there is NOTHING else available to solve this problem.
Use statistics, facts, and figures to show everyone how severe the problem has become. |
Wed, 4 March 2009
John talks about the BBB - Better Business Bureau, and how to add this to your sales presentation. Child Shield is not only accredited by the BBB, but has an A+ rating. No other child safety company in the country has an A+ rating. This is a huge selling point, so be sure to include it into presentation. Visit www.bbb.org and search for Child Shield or click here -----> Child Shield, USA A+ Rating John also discussed how to market the program by suggesting to potential clients they can receive the program virtually for free by increasing their deductible on their car insurance. |
