**The last conference call of 2009**  This is a great time to look at your goals for the upcomming year and reflect back on the past year and determine if you met your goals.

 

Direct download: Child_Shield_2009-12-29.mp3
Category:Goals -- posted at: 3:30 AM

Bob Horn introduces the new Child Shield Affiliate Forum.  This can be accessed from the business affiliate site:  http://www.childsafetybiz.com and clicking on the link for "forum" - or directly at http://forums.mychildsafetybiz.com.
Direct download: Child_Shield_2009-12-22.mp3
Category:New News -- posted at: 2:59 AM

John talks about redefining your sales and how to ask the customer the correct questions so they will need and want to purchase the Child Shield Service. The second topic today covers how to best utilize phone calls in your busines.
Direct download: Child_Shield_2009-12-15.mp3
Category:Sales -- posted at: 1:34 AM

Tonight's topic is how to use sales letters to increase your business.  A good sales letter can replace the need for advertising. 

The process is:

1) Decide who you are talking to.  Narrow it down to a specific person, and write it as if you were talking directly to that person.

2) Decide what your outcome is. You may be looking for an appointment and not the sale.

3) What is the problem you will be solving for reader.

4) Test and measure the effectiveness of the letter.

Direct download: Child_Shield_2009-12-08.mp3
Category:Marketing & Advertising -- posted at: 1:50 AM

Tonight's main topic is gettting the most out of face to face meetings.  The less direct you are when talking to people, the less chance you have of making the sale.

Direct download: Child_Shield_2009-12-01.mp3
Category:Presentations -- posted at: 1:54 AM

John discusses how to get more people to say "YES".

 

Bob also gives updates on PGKEY and IDENTAKEY

 

 

Direct download: Child_Shield_2009-11-24.mp3
Category:Sales -- posted at: 3:01 AM

John talks about the rules about marketing for your business.  Define your market and gear your marketing to WHY people will buy your product are just some of the items discussed tonight.
Direct download: Child_Shield_2009-11-17.mp3
Category:Marketing & Advertising -- posted at: 2:09 AM

John talks about how to increase your sales and your business, even if you are an intravert and are not comfortable at talking to groups of people.

 

Bob Horn also leads a great discussion of how law enforcement deals with a Missing Child and the pitfalls of the system.

Direct download: Child_Shield_2009-11-10.mp3
Category:The Child Shield Business -- posted at: 1:28 AM

Bob Horn updates us on some projects he has been working on. He also talks to us about the PGKey and Ident-a-Key products and how to incorporate these into your Child Shield Business.

 

Bob Horn # : 520-219-4579

Direct download: Child_Shield_2009-11-03.mp3
Category:Sales -- posted at: 2:40 AM

John discusses how the recent rash of missing and abducted children impacts the public awareness of Child Shield.
Direct download: Child_Shield_2009-10-27.mp3
Category:Sales -- posted at: 12:29 AM



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